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Social Media Strategy
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8 Steps to develop a successful social media strategy
Social media is without doubt one of the most powerful digital marketing channels for any business. Used correctly, social media has the ability to create a strong personal relationship with your prospective and existing customers. However, with all the plethora of new social media tools and platforms constantly emerging and social media channels ever evolving it can be easy to fall into the trap of managing your social media activity tactically than taking a strategic view and developing a social media plan. To benefit from social media, you need to build a clear social media strategy that takes account of your objectives, who your customers are, what your competition is doing, what your social media campaigns should look like and how you manage and monitor successful activity. Below is a social media strategic framework to get you started:
To qualify for our marketing audit your business must be trading for 12 months or longer and there must be a commitment to improve the effectiveness of your marketing.
FREE SOCIAL MEDIA AUDIT
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Free Marketing Audit
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