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Export Marketing Framework
Marketing Export Framework
Developing a marketing export plan requires prudent planning, detail research and time. A well-prepared and documented plan will assist in assessing international market potential and growth for your product or service, by quantifying the market opportunity, determining risks across markets, any entry barriers and the resources needed to enter new markets.
The framework below is designed to prompt your thinking and assist you in creating your own unique export marketing plan so you have addressed the most important elements and issues. There is no right or wrong answers, but it is important to be realistic about your export aspirations.
A framework for development of your marketing export plan